Project Feature: My Madison Health

Each year, Madison Health finds a message to use as an internal and external campaign- to bring employees together and let the community know what they’re all about. For the 2025 year, their campaign is “My Madison Health.” The mar/com team told me they wanted to make some videos focusing on how their employees and patients feel connected to Madison Health, and I knew this would be a great project.

We started with this overview video, featuring staff from all different areas of the hospital and patients talking about why it is a great place to work, a great place to get care, and a great community. This video was played at their employee forums and shared online. We also created a shorter, vertical video for social media.

Our next video for this campaign, was a video focusing on the night shift employees. Staying late and filming with these folks was wonderful, they all talked about how the night shift feels like family. They’re a close-knit group who cares for each other and the community while everyone else sleeps.