Video Ideas for any Marketing Strategy
Content marketing is king in 2020, and particularly video content. While the idea of planning your marketing strategy can be daunting, it doesn’t need to be difficult. As long as you have clear goals for your marketing and avenues you’d like to use, it’s easy to create content that matches those goals.
For example, say you have a huge event at the end of Q2 that you would like to promote throughout the quarter. The types of content that you create should drive your audience to register for your event. You could use video in a number of ways to help promote your event and drive registration. You could post a video recap from last years event, go live on Instagram or Facebook to talk about the event, gather some testimonials from event attendees from previous years, or create a video that highlights the speakers and special information you’ll be sharing at your event. Here’s a great example of an event video that can be used to recap the event and promote new events in the future.
There are so many ways to incorporate video into your content marketing calendar. Below are some of my favorite things to keep in mind when developing your content and publishing it online.
Planning and Creation
Here are a few things you should keep in mind throughout the entire video creation process.
Have a clear goal and message for your video
Have a CTA (call to action) in your video
Take advantage of filming at special events your company might be putting on, you never know when you’ll need that footage down the road
Develop a cross-platform plan for posting and sharing your videos and how videos on various platforms may differ
Focus on being authentic
Develop a strategy for repurposing your video content
Social Media
Of course, social media should be the first place you plan to share your video. Drive your audience to your website by sharing your video on Facebook, Instagram, LinkedIn or YouTube. Focus on the social platforms where you have a strong presence and engagement, and speak to your audience in a voice and tone they understand.
Optimize your videos for your social platforms
Upload your video natively to each site, don’t simply share a link to your video on another site
Consider your video length and what is performing best on individual social platforms
Don’t be afraid to have slightly different versions of your video for different platforms
Consider using captions and text-on-screen for Facebook videos. Most videos are played on mute on Facebook, so you want to make sure your message is delivered.
Consider going live on Facebook and Instagram
Engagement
Video is a fantastic way to engage your audience and share your story, but don’t think that once you’ve shared your video online that the work is over!
Stick to a regular content posting schedule, regardless of if you’re sharing a video or not
Create custom video thumbnails for your video
Reply to comments and questions on your videos
Encourage people to share your video (especially employees!)
Monitor how your video is performing across different platforms to help indicate how you should share future videos
Bonus Ideas!
Collaborate with influencers in your industry
Encourage your followers, audience, clients, and customers to create user-generated video content around your products and services. (For example, if you’re a product-based service, encourage your customers to share videos of them using your product)
Create a consistent intro or outro for your videos
Use in video links
Ready to create an awesome video of your own? Get in touch and we can start planning a video that helps you meet your marketing goals.
Still wondering if incorporating video content into your marketing strategy is worth it? Check out a few of these great articles to learn more!
How to Incorporate Video into Your Content Marketing
How To Optimize Your Content Marketing Video Strategy For Every Step Of The Buyer’s Journey