Creating Video Campaigns for The Girl Scouts

This year, I had the opportunity to work with Ohio’s three Girl Scout councils; Girl Scouts of Ohio’s Heartland, Girl Scouts of Western Ohio, and Girl Scouts of North East Ohio. The 3 councils pulled their resources, talents, volunteers, and Girl Scouts to put together a series of videos that can be used in their fall marketing and recruitment campaigns. We filmed these videos at two Girl Scout camps, one located in Mt. Gilead, Ohio, and one in Galloway, Ohio. We filmed with over 40 volunteers and girls to create these authentic testimonial pieces. I love how these videos came together, so let’s break them down.

Volunteer Video

This video focuses on recruiting volunteers for the various girl scout councils. The volunteers in the video speak to how rewarding the experience is, the opportunities they’ve had through volunteering, and how they have grown as parents, friends, and community members.

Membership Video

This video focuses on the benefits of Girl Scout membership. We hear firsthand from Girl Scouts the opportunities and experiences they have had in girl scouts. They talk about fun activities as well as giving back to the community.

Mission Video

This video focuses on the Girl Scouts mission- to build girls of courage, confidence, and character, who make the world a better place.

You Belong in Girl Scouts

Here we can see the impact that the Girl Scouts program has. This is Jasmine, she wrote this speech to be performed at the State of the Girl event in 2024. Her message was so powerful, the Girl Scouts of Ohio’s Heartland council decided it would be a perfect video. Jasmines writing, speaking skills, and confidence are a true testament to the benefits of being a Girl Scout.

While filming for these 4 videos, we interviewed over 40 girls and volunteers who told us all the great things about the Girl Scouts program. With all that great footage, I was also able to create 15 social media videos for each of the 3 councils, focusing on volunteering, camp activities, the cookie program, making friends, giving back to the community, and so much more. Short-form social media videos are a great compliment to longer form videos, to give you a well-rounded online video marketing campaign.