Why You Need Video Testimonials

Video testimonials provide a platform for people to share their experiences, adding an element of authenticity and trustworthiness that text testimonials or reviews can't quite match. Video testimonials serve as social proof, showing potential customers that your product or service has worked for others. They let your satisfied customers do the talking for you, sharing their stories in their own words and in a format that's more engaging than text. By watching real people share their experiences, potential customers can more easily envision themselves using your product or service. This can help to alleviate any fears or uncertainties they might have, making them more likely to make a purchase.

Here is a client testimonial for a retreat at the Waterwood Estate in Vermillion, Ohio. Retreats are hosted by JJ DiGeronimo, and the testimonial video serves as a credit to her as a host and to the retreates she puts on.

Video testimonials are also a great tool for recruitment and retention within your organization. Employee testimonials allow people to talk about why they love their job and company, and can help drive applications for job postings.

Here is an employee testimonial for CME Federal Credit Union located in Columbus, Ohio. Ryan tells us why CME is a great place to work, focusing on the culture, family atmosphere, support, and opportunities for growth and career advancement.

Additionally, video testimonials can help to improve your SEO ranking. Search engines tend to favor websites with video content, and the more engaging and valuable your content is, the better your chances of ranking higher in search results.

Video testimonials are an effective way to build trust with potential customers and employees, show the value of your company, and boost your online visibility. By incorporating them into your marketing strategy, you can attract more customers and employees and grow your business.

Interested in creating some testimonials for your business? Send me a message and we’ll start brainstorming how to include testimonials in your marketing strategy.