Project Feature - The Tart Peach
Recently, I had the opportunity to create a very fun and stylized project for a brand. The brand was The Tart Peach, a handmade lipstick business based in Columbus, Ohio. This partnership with The Tart Peach goes way back, a few years anyway. About two years ago, when I first started working at one of my previous jobs, I was challenged to reach out to someone in the community and create a video about them or their business, all within a 48 hour time frame if I remember correctly. I had been following The Tart Peach on Instagram, and thought the brand was very cool and loved that it was based right here in Columbus. So I decided to reach out to Jordan, the owner and creator of The Tart Peach and explained my project and asked if she’d be interested in a video. She quickly responded that she’d love to work with me on the video, and come to find out, she went to high school with my husband! Small world, right??
Anyway, I met with Jordan and interviewed her and put together a quick video about her and her business, all within my 48 hour time frame. Fast forward to a few weeks ago, Jordan and I decided to collaborate yet again on a video project.
The Tart Peach was gearing up for a photoshoot, to show off their lipsticks and provide some fresh content for the website and social media. I spoke with Jordan and we decided to create a video ‘look book’ of sorts as well. The goal for the video was to show off the models and lipstick and just capture the overall tone and vibe of the brand. She wanted something short and sweet that could be used on her website and social media.
Working on this project was so much fun. Being on set with the photographer, stylist, all the amazing models, and of course Jordan was fantastic. It had been so long since I had the opportunity to create something that was ultra creative and had a lot of personality like this. I also created this fun behind the scenes video to capture some of that magic of the day.
I am always in awe of the amazingly talented people that are here living and working in Columbus, Ohio. It really is an amazing community to be a creative and connect with others who are chasing their passions. I love being able to support other amazing business owners and feeling the support they give back to me. I can’t wait to keep collaborating with amazing artists, creators, makers, and business owners in the future!
And as a bonus, here is that original video I created for The Tart Peach about two years ago!